A conversion occurs when a visitor or prospect completes the desired action . This means that a visitor successfully signed up to your website or checked out an item in your store.
Conversion rate is the percentage of visitors who take the desired action on your website. You can get the conversion rate by dividing the total number of conversions by the total number of visitors on your website.
Conversion optimization or Conversion Rate Optimization (CRO) is a systematic approach to perfecting a website, thus increasing the number of website visitors who take the desired action. If your goal is to increase email subscribers, then you'll want visitors to the telephone number list sign up for your newsletter. Or, if you want to increase sales, you should get them to click that buy button.
The landing page is usually the home page of your website but can be any page on your website that a visitor can convert into a lead or customer.
Multivariate or multivariate testing (MVT) is the telephone number list process of testing multiple variables on a particular page at the same time. It involves creating different elements to find out which combination converts the most.
Elements of Transforming Web Design
If you're creating or redesigning a website, here are a few things to consider when crafting a visually appealing website that converts:
Images play an important role in every website. They are often used to easily attract and attract visitors, although this is not always the case. You should know how to use images properly to maximize their potential.
Here are some tips for using images effectively on your website:
select face image
When you use people imagery on your website, it brings empathy and a strong connection to your visitors.
“When we see a face, we are automatically triggered to feel something or empathize with that person. If we recognize content on a website (such as a problem, a dilemma, a habit, or anything else), we It feels connected and understood.” (Not Just Pretty: Incorporating Emotion into Your Website by Sabina Idler)
See how PayPal uses this technology on its landing page:
When creating a website, it is important to optimize the images used so that they do not affect the loading speed of the website. And, studies show that even a second delay in page response can reduce your conversion rate by 7%.
The idea of optimizing an image is to lighten the image without compromising its quality by compressing it. Some image optimization tools you can use for free are:
Use a hero image
For clarity, hero images are not superhero images. Hero images are large web banner images placed at the top of a website. They are usually placed in the background with a line of text or a call to action.