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rakiboul277
May 09, 2022
In Vitality Super League
If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers? Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, Buy Bulk SMS Service ultimately resulting in more profitable customer action. If only it were easy to boost conversion rates. Conversion has been called “one of the most frustrating challenges content marketers face” and “the last hurdle on your route to content marketing success.” Chris Goward, founder Buy Bulk SMS Service and CEO of the conversion-optimization company WiderFunnel, says one of the most effective ways to boost your conversion rate is to test and tweak your words. One of most effect ways to boost conversion is to test and tweak words, says ChrisGoward. WritingtipsCLICK TO TWEET And he can prove it. Chris, author of the book You Should Test That!, has worked with companies like Google, IBM, Magento, and 1-800 Flowers. He has seen the difference that rewording can make. Chris shared his methods at Content Marketing World, where he presented, The Ultimate Session on Words That Convert (How Buy Bulk SMS Service to Find ’em and How to Use ’em) – Mobile, E-Commerce, and More. Results: A few examples If it sounds like a lot of bother to test and tweak your words, consider the potential payoff. Here are some examples of conversion-rate boosts Chris’ team has seen simply from testing and tweaking Buy Bulk SMS Service words: 6% increase in e-commerce transactions for luxury home-ware goods retailer Annie Selke 88.6% increase in qualified leads for Magento Enterprise digital-commerce solution $1 million per month increase in revenue for BuildDirect com Who wouldn’t love results like that? But … how do you test? Which tweaks pay off? Don’t assume which words convert While it’s tempting to follow easy advice about words to use and words to avoid, you get the best results when you question what “everybody knows” about words that Buy Bulk SMS Service convert (or don’t). To be clear about what is meant by “convert,” I’ll quote Andy Crestodina in his Content Marketing World talk: When people convert, “they turn from one thing into another.” They go from visitor to lead or subscriber or donor or event registrant. When people convert, they go from visitor to lead or subscriber or event registrant. crestodinaCLICK TO TWEET Do your own testing, Buy Bulk SMS Service Chris says, and you might be surprised at the words that convert the most people. For example, you’ve probably heard that the word “submit” on a button doesn’t convert well. No one wants to be told to submit, right? Not necessarily. Chris’ team discovered that this “common knowledge” isn’t always true after they experimented with three text alternatives:
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