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rakuiboulhasan
Apr 12, 2022
In Get Started
Do you think you are qualified to enter the 100 billion club? Or will it be put on the next "death list"? Within 4 days, completed 2 external mergers and acquisitions and 8 financings in 3 years. Tongcheng Life, experienced being dunned, seeking transformation, and filing for bankruptcy; Within 4 days, it can also be witnessed that two fresh food e-commerce companies went to the US for IPO listing. In the past 8 months, 100 companies in the e-commerce industry have closed down, and 239 companies have raised financing! In 2021, the madness of the market will make "death" and opportunity come first? 1. Accelerating "death" in 2021, the average life expectancy of enterprises is less than 6 years Yibang Power has previously sorted out that about 100 retail e-commerce companies will fail in 2020 (incomplete statistics). In 2021, the "ruthlessness" intensified. According to the latest statistics from Yibang Power, the "death list" of e-commerce companies from January to August this year included another 100 e-commerce companies that closed down, almost catching up with job title email list last year. If you include Shixianghui and Beidian (50% "dead" each), which are struggling in the transition, a total of 101 e-commerce companies have withdrawn from the historical stage this year. In terms of categories, among the 100 companies, 21 e-commerce solution companies have closed down, and 15 are comprehensive e-commerce companies. The proportion of companies in the three categories of clothing and apparel, mother and baby, and fresh food is also relatively high. . Last year, two community e-commerce companies that attracted much attention from capital were also on the "death list". Among them, the closure of Tongcheng Life, the top 5 in the industry, poured cold water on the community group buying format.when discussing the misuse of "DeDedi", in addition to paying attention to the existing fragmented communication context, a very important reason is the Pinyin input method we are using . German media theorist Kettler once discussed the influence of typewriters on people, and he used Nietzsche’s changes in writing style as evidence—most of his writings in his early years were long, but later in his life, he switched to typewriters and his writings were short and concise. Kittler quoted Nietzsche's words, "our writing instruments also participate in our thinking process", combined with the role and meaning of the typewriter, such as ending the monopoly pattern of men's writing, pointing out that "the medium determines our condition".
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rakuiboulhasan
Jan 18, 2022
In Get Started
Campaign tagging is an important aspect of your analytics setup. This is one of the essentials to reduce your dark traffic. But sometimes URL tags don't integrate perfectly with Google Analytics and require a bit of finesse behind the scenes to populate your reports properly.For example:You want to promote a Facebook post that you previously marked as unprompted, but want to add additional campaign tags to indicate that you paid to promote it.You have a link set containing campaign parameters designed for another secondary system, and you don't want (or can't) add additional utm parameters to get that same data into GA.You have indescribable campaign tags that you want to make human readable in reports.Luckily, Google Tag Manager (GTM) gives you the ability to change all of that. The trick is to update your Page view tag in GTM with these Acheter une base de données fields to set: campaignAveragecampaignSourceCampaign name Content of the campaign-campaign Keyword For all these scenarios, you define these 5 fields in your Page view tag and define a variable to modify it if necessary.Scenario 1: Unprompted to promoted Facebook post You want to promote a Facebook post that you previously marked as unpromoted, but want to add additional campaign tags to indicate that you promoted it.First of all, you tag all of your Facebook posts even if you're not promoting the post, right? It probably looks something like this: It's going pretty well, so a few days later when you go to promote it, you realize you can't edit the existing link - but you CAN add an extra parameter, which you do: However, in GA, you need to extract the dimension of the keyword to distinguish these two. So let's rewrite this in GTM so that your campaign medium is paid-social when utm_source is facebook and utm_term is paid.
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