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reyadhossin1252542
Apr 12, 2022
In Get Started
Year after year, email marketing remains one of the most powerful tools in the arsenal of digital marketers. And it is ideal for communicating with customers directly, at low cost and with a spectacular ROI. But the results don't come by themselves: like any other marketing tool, email will work best for savvy marketers who know the secrets of copywriting . So let's start at the beginning, looking at the keys to destroy the headlines of our emails. Do you want to improve your email marketing campaigns ? Click here and get the 1-hour course for free to optimize your emailings and results. Email marketing copywriting techniques to write captivating headlines Before writing the title of your email Yes, you read that right: a good copywriter knows that their work begins long before they sit down to write. In order to get the title of your emails right, you will first have to do your homework: Research your buyer individual email list persona . The most important question you have to answer is who your email marketing is targeting. Therefore, first of all, you need to understand what the profile of your ideal client is and what needs you can help them solve. Think benefits, not features . Why should they open your mail and not send it to the spam folder? That is the idea that you will have to convey in the title of your email. Search for the most relevant keywords . Although email marketing does not use SEO techniques , it is still interesting to understand how to formulate the user's needs in their own words. Take a look at Google Trends or a keyword tool to find out which terms fit best. Plan A/B tests . To write better email titles, you can plan a campaign with two different variants, send each variant to a sample of your database, and compare the results with each other. Little by little you will have data to know which are the formulas that work best in your case. Brainstorm . _ They say that to find a good headline you have to write at least 10 others first. So don't hesitate to spend as much time as necessary on this task: after all, the subject line is probably the most important factor in the success of an email. Write the text first . In some cases, especially if you are a bit blocked, it is worth turning the tables and starting by writing the body of the email. When you're done, I'm sure you'll have a much clearer idea of ​​which headlines go best with it. 20 copywriting techniques for the headline of your emails The good, if brief , twice as good. The title of an email should not exceed 40 characters or 7 words in total. Don't overuse capital letters or exclamations, as they make the recipient feel like you're yelling and could be interpreted as spam by email filters.
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reyadhossin1252542
Apr 10, 2022
In General Discussion
Black Friday and Cyber ​​Monday are already important dates in our promotional sales calendar, so if you haven't done so already, it's the perfect time to sit down and design your digital marketing strategy . Black Friday and Cyber ​​Monday have become an essential date throughout the Western world, which many brands use as a sales lever before entering the Christmas campaign. On the one hand, this is great news, because it tells us that the consumer is familiar with and actively looking for discounts on these dates. But on the other, it also means that the market is increasingly saturated and it is difficult to make our brand stand out. So that you can get the most out of Black Friday 2021, in this article we are going to share with you a guide to digital marketing actions and best individual email list practices. This year, due to the hyper-digitalization that companies and entrepreneurs have suffered in the last year and a half due to the global Covid-19 pandemic, Black Friday and Cyber ​​Monday will be more digital than ever. First of all, write down the dates for this year: Black Friday will be on Friday, November 26, 2021 and Cyber ​​Monday on Monday, November 29, 2021 . Learn how to develop the best digital marketing strategy for your online sales during Black Friday and Cyber ​​Monday! Click here and sign up for our free course. Learn the keys to online marketing for Black Friday What are Black Friday and Cyber ​​Monday? The average expense for 2020 was 128.20 euros. 22.3% of buyers only spent between 0 and 50 euros on Black Friday, 27.4% between 50 and 100 euros and 20.4% spent between 100 and 150 euros. Only 10.5% took between 150 and 200 euros out of their pocket in 2020 and the remaining 19.4% more than 200 euros, according to data collected in El País .
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