Apr 10, 2022
In Get Started
Former firefighter Steve McLeod has turned his passion for helping people into a nationwide business, growing his Fire and Safety Australia business to eight figures in 10 years. In addition to running a profitable business, McLeod also empowers entrepreneurs by teaching them to become braver and run goal-oriented businesses that never give up. According to McLeod, it takes courage to protect and serve, especially when danger can be present at every turn. But it takes a different kind of courage to resist the pressures of entrepreneurship to build and scale a $20 million business. In this inspiring interview, McLeod discusses his latest book, Courage for Profit , and reveals some of the gold he's learned from his own struggles, successes, and failures. It outlines the key principles that entrepreneurs must embody if they want to grow their business. We salute McLeod for his passion for serving and helping people. Path to follow! Key points to remember The employee email database 4-part formula that fueled McLeod's massive success The red-green-yellow matrix system for smashing goals (you've probably never heard of this before)The key to being super focused, even if you struggle with constant distractionsThe two most important things you need to know to scale your business How to hire and keep the employees who will drive your business forward Full transcript of the podcast episode with Steve McLeod Nathan: Alright. Alright, Steve, so the first question I ask everyone who comes is: How did you get your job? Steve: My original work. I was a firefighter for many years. So I was a firefighter in Sydney, then in Melbourne, and it was something I wanted to do at the time, it was to help save lives and change the world. And so, on my days off in the fire department, I started doing training, emergency response and safety training, and helping people with medical and fire emergencies. And then, after doing this for a little while, I thought there was an opportunity, so I decided to start my own business in this field. Nathan: So,Steve: Well, when I worked for other companies doing this training, I mean, they did a reasonable job, but they didn't do a great job. So, for example, they used old equipment, they didn't tailor training directly to their customers' needs, their training programs were very boring, and there was no real dominant player in the Australian market, so lots of small segmented businesses.